Instagram has never been a reliable source of generating traffic to the desired web pages until it rolled out the feature of adding swipe-up links in stories. Over the years, marketing professionals leverage Facebook and Twitter to redirect their social media followers to the main site.
Now, entire Instagram verified profiles can add links to their IG stories to drive immense traffic to their websites. In less time, Swipe Up On Instagram feature became widely popular and a fine means for brands to get more leads, increase their ROI, generate sales, and accelerate the conversion rate.
Through this article, we intend to make you aware of 10 unique and creative ways to use a swipe-up link on your Instagram profile.
For Signing Up
With the ease of adding swipe-up links, beauty and wellness brands can turn their following into leads, then customers in no time. Engaging your customers through newsletters, exciting product deals, and other similar hypes. In a nutshell, use the story link as a CTA for business benefits. This way, a large portion of your email list will shift to potential customers.
Learn More Strategy
It’s quite a daunting task to encourage your Instagram followers and make them customers. Invest ample time drafting a quick story-telling content that illustrates everything about your brand, including exciting deals, discount offers, past achievements, etc. Make sure to add a glimpse of stuff on the story about what viewers will get to see through the link. That’s so because only interested people will click on the link to read further.
Let Your Followers Explore
None of the strategies can work better than redirecting your followers to the place where they can enjoy teasers, get useful information, and see eye-catchy offers & deals. Doing so might be a great idea to convince those followers who have missed crucial information over your profile and also for the customers seeking thorough enlightenment.
Saving & Discounts
Have you ever wondered that two simple words- Discount and saving can do wonder for the brands? Probably- no.
When it comes to customer satisfaction, discount codes demonstrate as the best technique that helps. Whether a person buys a product or simply read out the information given there, such news always motivates them to at least visit the given swipe-up link. For a greater impact, make the offer to be available for a limited time period- “Offer expires in 48 hours….grab the offer before it expires. Also add a timer that displays exhausting time.
Swipe Up Link for Shopping
That’s the most convenient and popular use of swipe up links for brands that most of your Competitor Ads already contain. It allows followers to shop for their desired product directly from the Instagram app without exiting it. When you combine a smooth accessible shopping link with wonderful ads, it quickly turns most of the followers into customers and some of them into the brand’s lifetime customer.
Food and Beverages Industry
Swipe up features also do a lot for the F & B industry. Through ‘call now’ and ‘book now’ call to actions, business owners can catch more views and get orders from their foodie followers. Research shows that people find it easier to order food through visiting links shared by the owners instead of spending hours checking out available eatings in regional restaurants. Once Instagram allows you to add links, rest becomes your duty to make the ads engaging.
Story Ads
Story ads bring another exceptional choice for advertisers to make the most out of their Instagram profiles using strong CTAs. Share content that amazes your audience to freak out. The picture, GIFs, or videos over the story section must be engaging and alluring. Take inspiration from the successful brands that are already ruling the roost.
Food and Beverages Industry
Swipe up features also do a lot for the F & B industry. Through ‘call now’ and ‘book now’ call to actions, business owners can catch more views and get orders from their foodie followers. Research shows that people find it easier to order food through visiting links shared by the owners instead of spending hours checking out available menus in regional restaurants. Once Instagram allows you to add links, rest becomes your duty to make the ads engaging.
Conclusion
These were some proven yet easy to be implemented tricks to use swipe up on Instagram and maximize the revenue growth through Instagram. Hopefully, these tips align with your brand without demanding much resources. But, don’t stop the search at any point because Instagram algorithms keep on changing with time. So, cope up with the changes and move out of flying colors.
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